With 2009 drawing to a close, and 2010 almost upon us there has been an increasing amount of buzz online regarding social media costs & the return on investment (ROI) that it offers. 2009 will most likely go down in history as the "year of social media", a designation that has businesses and marketers scrambling to figure out how they fit in, and how they can quantify the results. Social media activities are proving to be one of the more difficult marketing strategies to measure, but the general consensus seems to be overwhelmingly positive. As I was reading this Read More »