We worked with Cory to develop a custom site that showcases his work, and his expertise. We developed a unique custom 2 level navigation system, and mirrored this on his pre-existing client management portal to create a unified online user experience. We also developed a custom client testimonial widget that allows photos to become part of the testimonial. The site has been a fun project to work on, and we look forward to many more projects with Cory Permack.

The live website can be seen at www.corypermack.com

Websites are living, breathing extensions of your business, and MUST be updated on a regular basis to maintain their relevancy. Wordpress turned out to be the perfect solution for their needs & we are proud to see that the client regularly updates their site with new, fresh & unique content – keeping well ahead of their competition.

Take a peek & see the final product here: www.celebrateshowhomes.com

The developer was facing an enormous challenge – how do you keep building in a decreasing market, while keeping quality levels high and still bring your units to market at a reasonable (and sellable) price point? Further to that, how do you then sell these units in a market where presales were at an absolute standstill?

We worked closely with the developer to re-examine the entire marketing approach for the building. We took the entire project back to its fundamentals – quality construction, and reasonable pricing. We re-examined the target market and refined the target buyers. We boiled the marketing down to basics and determined what could & could not happen. We refined and refined, developing an efficient, consultative marketing program that even allowed the developer to reallocate marketing budget back to construction – helping them respond to market conditions.

The online component of the marketing program is centered around the new www.bellaliving.ca website. We took an entirely new approch to the revamped web presence. We build an online resource loaded with information about the project, including floorplans and a regularly updated video blog that has been chronicling the project during the entire construction process. The entire site was built on the wordpress platform, allowing it to be interactive, work well with social media, and truly highlight the blogging aspects of the site.

Traffic is being driven to the website via the facebook & twitter social media activities, site signage, and “offline” print advertising. We also initiated an aggressive online PPC advertising campaign targeting buyers of “tiny condos” in some of the larger presale sites in the area. Response to these initiatives has been strong, and has been ever-increasing as we draw nearer to completion. Traffic on the website has a time duration and bounce rate far better than the industry average. Buyers are engaged, they feel “part of the process”, and it has been a very rewarding process.

Regular email blasts target both the registered buyer list, and we developed a “VIP Realtor program”. The ongoing activities help keep everyone abreast of the development’s progress. We also worked with the developer to stage & setup a show suite, giving buyers a taste of the final product.

The results speak for themselves. The project is on track, on budget and is almost sold out. Buyers are thrilled, the developer is satisfied. We couldn’t be prouder.

When Rob Campbell approached us to build a new platform for his commercial real estate business, we were thrilled. Unlike the residential real estate business, there is a distinct lack of tools available for both agents and users – a frustrating issue indeed!

The other problem Rob faced is the lack of a centralized listing system for commercial listings. There are numerous resources within this space, both on & offline, however there is no clear winner or single resource. With the www.pubsforsale.ca website, we have created a single, centralized listing service that Rob & his team can keep up to date with listings that relate to their niche. By amalgamating the data from all of these different sources, they are quickly becoming recognized as a leader and a central resource within their niche.

We crafted a unique & recognizable brand for the website, and complimented the website with offline materials, business cards, brochures etc.. We are currently working a mobile-specific module for the website which should launch Q3 2009, so stay tuned!

The new identity was coupled with a custom-built wordpress theme that provides them with an easy-to-update website. The results speak for themselves, and we are happy to have developed a long term relationship with VSMC.

The live website can be viewed at: www.vsmcapital.com