Kris Berg first approached us with an interesting challenge. She had recently grown from a team working under the “SanDiego Castles” brand, to a standalone brokerage called “San Diego Castles Realty”. Kris is an inspiring and energetic Realtor, and was very intent on building a brokerage that still retained the feeling of her existing brand, while remaining a unique (and even quirky) player.

The San Diego Castles website was born out of the desire to create a Web 2.0 style portal that would function as a resource to the brokerages growing clientelle. Kris clearly did not want a typical stuffy real estate site, so we took a different approach, one that embodied the spirit of the brokerage, and its founders into  the very design of the site itself. With some minor tweaks to the existing branding, and some new ideas to boot – we set about creating one of the most unique brokerage websites in North America.

The result? Take a look for yourself. Every time we pull this site up it still makes us smile. Thanks to Kris & team for being some of the best clients we have ever worked with, and giving us the latitude to come up with a solution that was just a little bit different than anyone was expecting.

“When we finally made the long-overdue decision to give our site a “facelift,” we forged ahead with much trepidation. You made the process manageable, even easy, and the move was implemented without a hitch. You respected our desire to maintain our established imagery and brand while suggesting creative new elements to enhance our presence, and the feedback we have received has been nothing but positive.”

- Kris Berg, Broker/Owner, San Diego Castles Realty

Inga Wilson is a successful Realtor based in the Fort Myers, Florida area. She has come to be known for her unique marketing approaches, and the recent websites we have built with her are no exception. Inga truly realizes the benefits of marketing to a well defined niche – in this case, “true” Florida waterfront property, something that has become relatively difficult to search for using the current MLS system.

The subjective nature of waterfront property means that some properties that edge on a creek, or a pond, will show up as “waterfront” using the board level MLS search tools. Inga wanted to offer her clients more – if you have a yacht, or another specific reason for looking at waterfront/gulf-front property, there are a number of very important considerations when looking at potential properties.

We worked with Inga to develop a fantastic niche site – one that not only caters visually to her target audience, but also contains state-of-the-art tools for searching waterfront property.