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Addition of Kye Grace to deBruyn Design + Marketing Expands Focus On Digital Strategy, Conversion & SEO

Dave deBruyn — Wed, 17 Mar 2010 22:56:56 +0000

deBruyn Design + Marketing is please to announce that Kye Grace will be joining us as a partner, assuming the role of Digital Strategist. Kye will be focused on developing and improving onsite conversion methodology, and expanding our strategic SEO [search engine optimization] offerings for real estate websites. Kye will be working directly with clients to ensure that their real estate websites and online marketing plans are targeted and effective, helping them achieve a positive ROI from their online marketing efforts. This move brings together two of the brightest minds in real estate marketing in Metro Vancouver, and throughout North America.

Kye Grace has spent the previous three years as a Realtor active in the Vancouver, BC market. During that time Kye gained international attention and exposure for his own online real estate marketing strategy and corresponding results. Kye has also spent the last 13 months working as a consultant to various brokerages and individual realtors. He brings a wealth of “real world” experience using social media, video blogging, text blogging, live online video and search engine optimization to create leads and generate positive revenue.

Kye Grace has not only “walked a mile” in the shoes of an online marketer, he also undertaken a myriad of formal training relating to online video, blogging, pay per click advertising, social media and advanced search engine optimization. He has instructed online marketing classes for BC’s largest real estate brokerage Sutton West Coast Realty, and instructs on social media strategy for Search Engine Academy West.

Kye Grace’s innovative style and ‘no barriers’ approach to online marketing, combined with a passion for conversions and lead generation, will benefit all present and future clients of deBruyn Design + Marketing.

deBruyn Design is a full-service design and marketing firm with a fresh approach, a collaborative ethos, and a true passion for the real estate & development industry. Dave deBuryn remains the Principal at deBruyn Design, bringing over a 15 years of design and marketing experience top the company. Dave has also spent the last 8 years purchasing and redeveloping residential real estate in 2002, and has strong ties within the development industry. This unique combination of “hands on experience” and a strong & proven marketing background has proven invaluable to DD+M, and their clients.

For more information, please contact:

Dave deBruyn, Principal

deBruyn Design + Marketing

604-541-4751

Social Media ROI – You have to “play” to play

Dave deBruyn — Wed, 30 Dec 2009 06:22:13 +0000

With 2009 drawing to a close, and 2010 almost upon us there has been an increasing amount of buzz online regarding social media costs & the return on investment (ROI) that it offers. 2009 will most likely go down in history as the “year of social media”, a designation that has businesses and marketers scrambling to figure out how they fit in, and how they can quantify the results. Social media activities are proving to be one of the more difficult marketing strategies to measure, but the general consensus seems to be overwhelmingly positive. As I was reading this article discussing the fact that PEPSI is pulling their TV advertising from the superbowl next year in favor of online initiatives, it really made me stop and think. PEPSI has been advertising in the superbowl since 1987. They have spent over $140 million on superbowl advertsing over the years, including an estimated $33 million last year alone. The fact that a company who was comitted to the superbowl (to the tune of $30 million/year) has done an about-face, really adds weight to what we have been discussing with our clients and in presentations all year. This is a monumental shift that will have enormous ramifications within the advertising world as we know it.

Social media is here, and it is here to stay. The general buying public has dramatically shifted their decision-making behavior, and I feel that we are in the midst of the most fundamental shift in consumer activity seen in decades. Social media tears down borders, unites those with common interests, and creates an almost singular consciousness that a new wave of marketers is trying desperately to tap into.

So what will work? I wish I had the answer to that question. What seems to be working is companies that have dedicated themselves wholeheartedly to a new, open, honest & transparent business model. A model based on honest communication and responding to the needs to the consumer. It may sound old fashioned, but in many ways this marks a return to business ethics and fundamentals that we haven’t seen since the onset of the industrial revolution. It does not matter if you are marketing real estate, or trying to sell a new type of socks – the time to get involved, to get started is now. It will not be easy (to this I can attest) and there are no right or wrong answers. Be honest, be yourself – as a business, or an indiviual. The rules are changing, and this is going to be a VERY interesting year.

I’ll leave you with another video that discusses the topic – many of you may have seen it, but it really should make you stop and think, no matter what business you are in.